1. It provides entertainment, education, and information
People are tired of advertising, more precisely they are tired of being told what to do and what to think. They want to find this out on their own, so an adequate content will help them in this quest. Marketing your brand is included, of course, but you will also provide valuable information to your clients.
2. It boosts the authority of your brand and company
People don't pick a brand because it is advertised, but because it showed them that it is the best in the business. With the help of content, you can act as a leader, guiding people on the path towards success through your products. Show people how you got where you are today and prove them you know your industry well enough to earn their trust.
3. Your SEO will be much improved
It is futile to say that high-quality content will work wonders on your search engine optimization. Search engines simply love the fresh, interesting, and useful content on websites and blogs that are updated periodically, so you will definitely get better ranks. Keywords have stopped being that important, the focus being now on content with a meaning, which can make users happy and search engines as well. And if you add a link that will take the readers back to the main site of your business, the content you create will bring more benefits than you may think.
4. It engages your clients and triggers interaction
Having a blog is almost a must these days, as blogging is as well a very important component when it comes to content marketing. The best part about blogging is that it is not just static content. It engages the readers to express their opinions, thoughts, and experiences, which is extremely desirable. Just don't forget to share your blog posts on social media channels, to gain more attention and increase your rate of conversion.
5. It creates the personality of your brand
People have stopped being interested in just an image. They want to find something human in the thing that surrounds them, something with which they can connect, a rule that is applicable in the case of content marketing. So don't be afraid to give your articles and various other content types a particular tone and style, which can be recognized as being your brand's personality.
Source : artipot[dot]com