These google remarketing services helps you target your potential customers, who visited your profile previously. I addititon to this google remarketing services helps in increasing your conversion rate. One of the most beneficial service of google remarketing services is that it helps your customers keep connected to your even if they leave your website. Google remarketing services also heps in remarketing of ads and these ads can be in the form of images, videos or static images. There are many advantages of google remarketing services like ad retargeting, by the virtue of which you can stay connected to your existing as well as potential customers. This technique is very beneficial as it offers a wonderful utility of staying connected to even those customers who once visited your website. With the help of google remarketing services you can retarget each of your potential customers but google recommends that you target only those customers who have visited your homepage. The ads used for google remarketing are managed by Google AdWords and are shown on the web pages visited by your target customers. These web pages must accept the Google advert placement. It is a proven incredible way of marketing on the internet that increases your ROI. It is a gimmick to increase your business's visibility among your potential customers. It works effectively; especially when your sales process is long and extremely competitive. The only condition is that it must be executed in the right way, and it will increase your sales on the internet marketplace and build your brand reputation. The remarketing process has four main components visitor, your site, visitor leaves and your ad on other sites. Besides these, but Google Remarketing helps increasing your conversion rate, if these campaigns are combined with other advanced retargeting methods. Using your Google AdWords account, you can adjust your campaigns' settings according to your choice and requirements.